Luckily, we live in a new world where more and more people are enjoying high quality food and beverage options. From locally-produced cheeses at a farm-to-table restaurant to artisan-baked breads at the local pastry shop, customers are looking for hand crafted ice cream, coffee, spirits, granola, sausages, and more.
One of the most popular hand-crafted trends, though, is beer.
According to the Brewers Association, an organization located in Boulder, Colorado that is widely recognized as the stalwart voice of the craft beer industry, 2017 saw a record number of breweries in the United States, totaling more than 6,000.
The industry had an economic impact of nearly $68 billion in 2016, which is more than 20 percent higher than just two years prior. And beer tourism is also on the increase, with the average beer drinker visiting more than three breweries near his or her home and more than two breweries within a two hour drive.
When beer drinkers dedicate this much time, energy, gasoline, effort, and money to drink craft beer, they expect it to be good. And one of the quickest ways for a brewery or brew pub to sabotage a pleasurable experience is to serve beer in a dirty beer glass. You should always serve beer in high-quality beer glasses that are clean.
So how do you know if your beer glass is clean?
There are numerous articles and videos talking about clean beer glasses, as well as how to detect them. Before we begin, though, it's important to know that once you learn the telltale signs of a dirty glass, it will be nearly impossible to forget them. You'll likely notice dirty beer glasses all the time, in fact.
Are you ready?
Look for "fish eyes." It's as simple as that.
Fish eyes are tiny bubbles that cling to the side of a beer glass after the beer is poured. They are an obvious sign the glass was not cleaned properly. Perhaps there are still residual oils, food residue, or even lipstick on the glass.
Another way to tell a dirty beer glass is to look for a head that will rapidly dissipate in the glass. While bubbles cling to the glass inside the beer, with a dirty glass, the foam bubbles will not stick to the side of the glass as you start to drink.
Finally, you can use the water test. If you dip your beer glasses in water and the water evenly coats the inside of the glass, that glass is clean. If there are tiny water droplets inside the glass, clean it again.
What can cause beer glasses to be dirty?
As we mentioned above, a dirty glass can result from oils, food particles, and even lipstick. What operators might not know, though, is that glass detergent can have just as big an impact as the food and oils themselves. When operations use the right type of detergent, the cleaner their glasses will be.
Consider a detergent made specifically for beer glasses and bar glassware like Nu-Foam from Glissen. Nu-Foam is a specially-designed glass washing powder that will ensure clean beer glasses, head retention, and the elimination of fish eyes. It is very easy on the hands and allows glassware to dry without streaks or spots.
Finally, one of the most important reasons to make sure your beer glasses are clean is profit. When a 16-ounce beer glass is clean, it requires roughly 13 to 14 ounces of beer, plus the head, to fill. When the same glass is dirty, it will often require more than 15 ounces to fill. The bottom line? Customers get a more pleasurable drinking experience as the aromas and flavors are released in the head, and operators aren't pouring as much per pint.
If you extrapolate this out over days, weeks, months, and thousands of beers, there is a significant return on investment when using high-quality dish detergents in your bar or restaurant.
Learn more about the essentials of a clean beer glass, including how to select a beer glass and keep it clean, by scheduling some time with one of our GMV Sales experts.