If you're an owner or operator of a craft brewery, you've probably noticed an increase in competition over the last five to seven years. And while the brewing industry is one of unprecedented collaboration, it's still important to differentiate, especially as it pertains to your taproom or tasting room.
The beer is important. The ambiance is important. The facility is important. But one easy way to help differentiate your taproom is to pay attention to your beer glasses.
Start with the glasses, themselves. Every style of beer should be served in a glass shape that accentuates the qualities of that beer. Research shows that India Pale Ales, for example, should be served in glasses with a nice bowl and a more narrow chimney to focus the hoppy aromas that everyone expects with a good IPA.
A pilsner glass, by contrast, should be taller and narrower, allowing a good pils' effervescence to rise out of the glass with a little more liberty. That's why pilsner glasses are usually more slender in their profiles.
The bottom line is glass shape and glass quality will influence a consumer's experience. It can impact the color of beer, its aromas, and certainly the taste of beer. The right style of beer glass will allow the true characteristics of the beer to emerge.
Birrateque from Luigi Bormioli provides just the right beer glass for any style of beer. This high-end, durable yet elegant collection will enhance your beer no matter what type of beer you're serving.
At the same time, glassware needs to be properly cleaned, as well. You can serve the perfect beer in the ideal glass, but if that glass has not been properly washed and prepared for its next use, it can result in unhappy customers and unwanted profit losses, and not just for the obvious reasons, either.
Dirty beer glasses are obvious. You can always look for "fish eye" bubbles that stick to the side of the glass once the beer is poured, or you can dip a glass in water to see if it coats the inside of the glass. If droplets appear, the glass needs to be rewashed. Both are signs of unwanted residual oils or residues.
The first one is obvious. Guests don't want to drink out of a dirty glass. As we just mentioned above, glassware can impact several of our senses during the drinking process, so make sure those glasses are clean. The first thing you always want to do is provide an amazing guest experience.
Dirty glasses have another effect, too, and that unwanted consequence is lost profits. Simple experience tells us that a clean, 16-ounce beer glass -- poured properly -- requires about 13 to 14 ounces of beer. The remaining space is filled up with the head of the beer releasing desired flavors and aromas into the glass. When a glass is dirty, though, more than 15 ounces of beer can be required to fill the glass. Simple math tells us the operator is missing out on profit.
The best way to eliminate those unwanted oils and residues is to use a glass cleaner designed specifically for beer glasses. Nu-Foam from Glissen is created specifically to clean beer glasses without streaks or spots, while at the same time eliminating fish eyes and maximizing head retention in the glass. The smell of chlorine or bleach is also eliminated, allowing beer aromas to come forward as they are. For operations that use a three-compartment sink to hand wash beer glasses, Nu-Foam also includes a rinse agent to help glasses gain a desired shine.
All of these factors create happier customers and allow operators to make money on more beer than they would with dirty glasses. With Glissen, there's also a return on investment, which is something you might not expect from a glass-washing detergent.
Learn more about the essentials of a clean beer glass, including how to select a beer glass and keep it clean, by scheduling some time with one of our GMV Sales experts.